I was in New York City a few weeks back and had a chance to walk inside the new J.Press
York Street store located on
304 Bleecker Street. With the Brooks Brothers launch of their
"Red Fleece" line
, York Street seems to be in competition with a niche market for college themed ivy-esque clothes. You could pay the big bucks to outfit yourself here, or get the real thing (Think an O'Connells blazer with a 3/2 button configuration) at a thrift store for $5. The choice is yours!
Just an interesting point however, Ralph Lauren tried this with their 2004 launch of "Rugby, Ralph Lauren" and decided it simply wasn't profitable enough: all 15 of the Rugby stores closed down in February 2013. Possibly not the best indicator but who knows for sure... That being said, Daddy J.Press is a sweet spot in pretty much every traditionally dressing man's heart, so the new "youthful" York Street branch was worth checking out to see how it compares.
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"Just a casual day here"
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